Peter Moore interview

First thing that is important is investing in retail. How games are put on retail shelves is very poor. This means Microsoft is going to work on making their own tables and displays that only Microsoft can afford to do. You will see this change in retail soon that Microsoft will be displaying their products how they want them and paying the cost to do it.
PS3 is taking a risk with their price structure and betting on Blu Ray. He feels strongly HD-DVD will win the battle and 3-5 years for now Microsoft will still be winning the price battle.
He brings up a strong selling point of the red disc HD-DVD. It is close to DVD format son one side of a movie can be DVD and the other can be HD-DVD. I find this a very markatable trait of HD-DVD. Play HD-DVD in home theater then also flip it and put it in your portable and watch it DVD. Also he says the media of HD-DVD is alot cheaper.
Says that taking rumble out of PS3 controller is taking away a very basic important feedback for gameplay.
He feels the Xbox arcade and new poker games will bring more non gamers to the plate.
Nothing on Direct TV but something will probably come soon.
Shadow Run cross platform PC and console is risky but that is part of innovation.
1 year headstart get the supply out to the customers.
Advertising in games will not work unless it is still a great game. Risk of advertisers putting themselves in a bad game that cost alot can back fire in the long run for that advertiser.
Good points Peter
DeathofU
DeathofU

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